Amazon.com: What is a Plog?

I’m not even sure where I want to begin with this. Is it silly that Amazon is drawing this rediculous name-dropping attentionto what is essentailly the same old marketing? Is this the beginning of the blog-trend-gone crazy? Why can’t we simply understand that an electronic document is an updatable one, and get on with our lives?! And, for god’s sakeAmazon.com: What is a Plog?

according to Amazon:

The Plog™ Service is a personalized blog. Your Amazon.com Plog is a diary of events that will enhance your shopping experience, helping you discover products that have just been released, track changes to your orders, and many other things. Just like a blog, your Plog is sorted in reverse chronological order. When we think we have something interesting or important to tell you, we’ll post it to your Plog.