Content is King

A recent theme among the people who make websites seems to be that there is not enough emphasis on the content of a website. Their battle call is “Content is King” People who make websites seem preoccupied with visual presentation, and they do not seem to be concerned as much with the substance of the presentation.

Zeldman says, to communicate visually one must first have something to communicate about.

Recent discussion has produced a small handful of tools or strategies that emphasize content during the web-building process. Still, the vast majority of resources out there are centered around presentation more than content.

A list Apart, a respected web magazine for people who make websites, gives roughly half the number of articles about content as there are articles about design . Many of the “content” articles are about little bits of code, more than they are about content.

There are three very good articles about content.

• 10 Tips on Writing the Living Web, by Mark Bernstein will “help you keep the good words (and readers) coming.
• How to Write a Better Weblog, by Dennis A. Mahoney shares “tips to enhance the writing on your personal site, blog, journal, etc.”
• Reading Design is a good article for the design-minded to read in order to reconsider the reading experience.