A blog is a good place to work out good ideas. Every once in a while, one post on a blog manages to strike a nerve and big things can happen. I’ve seen this kind of thing referred to as a “concept page.” On such a page a concept is defined by its author. (It is similar in some respects to the book companion website.)
Two recent examples of this have caught my eye.
The first one is the page where I first encountered the idea of a “concept page”. It’s a blog entry, with smart illustrations, devoted to explaining a complicated idea: a proposal for a new kind of software. In this case the software is a new blogging platform called “Ghost”. (You may be thinking “we need yet another blogging platform like we need a hole in the head,” but) I do think this one is a very smart idea and I can’t wait to try it. I’m not alone. Following the response to this concept page, its author, John O’Nolan went on to raise almost 200,000 pounds on Kickstarter and from there he was able to start a nonprofit organization, partner with companies like Microsoft and bring his idea to fruition. I applaud you, sir. Very well done. On his concept page, O’Nolan gives due credit to another concept page, once which was published with a creative commons license. It, too, is a noteworthy concept page.
The second one is a page describing a thing called .mail, which is also software, but this application is intended to bring a new design approach to an old idea: e-mail. E-mail’s from the 70s. E-mail needs a major revision. Badly. Google Wave failed. Sparrow was crushed. Maybe .mail will succeed where so many have tried and failed? Its Concept-Page and subsequent development seem to put it in a very good position to give it a shot.